Privacy Notice

Privacy notice

Purplemet SAS (referred to as “our”, “us” and“we” in this notice) is a French company. We have developed and hence offer aSaaS based web technology detection solution. We believe that the responsibleuse of data support business growth and credibility and builds reliable anddurable relationships between brand, clients and consumers. As a business, weare committed to respecting and protecting the privacy of all individuals we engagewith, in accordance with applicable privacy and data protection laws.

This Privacy Notice explains how we may collectand use personal information gathered when you use our website: www.purplemet.com.

Scope of this Privacy Notice

This Privacy Notice explains the following:

• What personal information we collect on this website;
• How we use this information;
• How we store and secure your personal information;
• Whether we disclose or share your personal information;
• Your choice regarding the personal information you provide to us;
• Ourresponsibility for third-party links on our website;
• How to contact us.

In the Supplementary Information section, we defineterms such as “personal information” used in this notice.

What Personal Information We Collect

We collect information about how you use ourwebsite Additionally, we collect information when you interact with ourwebsite’s features that require a personalized response, submit a query, or subscribeto alerts or services. The information collected is limited to what isnecessary to provide the requested service.

We do not collect sensitive data, such as yourpolitical or religious beliefs, ethnic background, sexual preference, health information, or any other sensitive data. We do not actively seek to collect data from individuals under the age of 16.

How We Use Your Information

Except where required by law, we only use thepersonal information you provide solely for:

• Delivering the specific information or services you have requested;
• Responding to your inquiries and providing customer support;
• Processing subscriptions and service requests.

We will only use your email address, name, and company name to respond to your request. We do not use your contact details forany other purpose without your express consent.

Data Retention Policy

We will retain your personal data only for aslong as necessary to fulfill its purposes, including legal, accounting, and reporting obligations. Retention periods are determined based on the nature and sensitivity of the data, the risk of unauthorized use, and legal requirements. Once the retention period expires, data is securely deleted or anonymized.

How We Store Your Personal Information

We are committed to ensuring your personal information is secure and confidential. We do not retain data longer than necessary.

At times, we may engage third-party service providers to manage our IT systems, some of which may be located overseas. We ensure that any cross-border data transfers adhere to legal safeguards such as Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs).

Third-Party Data Sharing

We may share your data with third-party service providers that assist in operating our website, conducting business, or providing services to you. These providers are contractually obligated to maintain confidentiality and comply with data protection laws.

Cross-Border Data Transfers

While we ensure adequate protections for international data transfers, we specify that mechanisms such as SCCs and BCRs are used. We reference relevant legal frameworks ensuring compliance.

How We Secure Your Personal Information

We implement appropriate security measures to prevent unauthorized access, use, disclosure, or accidental loss of personal information. We also ensure our service providers maintain similar security standards.

Information Sharing and Disclosure

We do not sell or rent any personally identifiable information to third parties. We may disclose personal data:

• In response to legal processes such as court orders or subpoenas;
• To comply with law enforcement requests;
• To investigate, prevent, or take action against illegal activities.

• In response to legal processes such as court orders or subpoenas;
• To comply with law enforcement requests;
• To investigate, prevent, or take action against illegal activities.

Your Rights Regarding Your personal information

You have several rights regarding your personaldata, including:

• Right to Access: You may request access to your personal data, including a copy of the information we hold and the purposes for which it is processed.
• Right to Rectification: You can request corrections or updates to inaccurate personal data.
• Right to Erasure: Under certain circumstances, you can request the deletion of your data.
• Right to Object to Processing: You can object to the processing of your personal data unless we demonstrate compelling legitimate grounds.
• Right to Restriction: You may request to restrict the processing of your personal data under certain conditions.
• Right to Data Portability: You can obtain and reuse your personal data across different services.
• Right to Withdraw Consent: If you provided consent for data processing (e.g., cookies), you may withdraw it at any time without affecting prior lawful processing.
• Right to File a Complaint: If you believe your data privacy rights have been violated, you can file a complaint with the Commission Nationale de L’Informatique et des Libertés (CNIL) - https://www.cnil.fr

If you exercise these rights, we may requireproof of identity before fulfilling your request. If you are within the EuropeanEconomic Area (EEA), please contact us using the details below.

Our Responsibility for Website Links

This Privacy Notice applies only to our website. External links, including social media sites like Facebook, Twitter and LinkedIn, operate under their own privacy policies. We do not control third-party data collection practices and are not responsible for their compliance.

Updates to This Privacy Notice

This Privacy Notice may be updated periodically to reflect changes legal or operational changes.

Users will be notified of material changes via email notifications or/and website banners.

If you disagree with any changes, you should discontinue using our website.

This Privacy Notice was last updated on 24.02.2025

Data Protection Officer (DPO) Contact

If you have any questions about our privacypractices or wish to exercise your rights, please contact our Data ProtectionOfficer (DPO):

Address:
Data Protection Officer
Purplemet
49,rue de Ponthieu, 75008 Paris
France
Email: dpo@purplemet.com

Supplementary Information

• “Personal information” refers to any information relating to an identifiable individual.
• “Profiling” means automated processing of personal data to analyze or predict aspects such as work performance, reliability, economic situation, preferences, behavior, location, or movements.

Supplementary Information

• “Personal information” refers to any information relating to an identifiable individual.
• “Profiling” means automated processing of personal data to analyze or predict aspects such as work performance, reliability, economic situation, preferences, behavior, location, or movements.

Cookies policy

How We Deploy “Cookies”

Cookies are small packets of information stored by your web browser when you visit certain websites, including our website. Cookies are generally used by websites to improve your user experience by enabling that website to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie). We do not use cookies to store any personally identifiable information about you.

Explicit Consent for Non-Essential Cookies

We implement a cookie consent banner that explicitly requests user permission before setting non-essential cookies such as performance or analytics cookies. This banner provides clear options: "Accept All," "Reject All," and "Customize Preferences."

Our site uses the following types of cookies:

Strictly Necessary Cookies

We deploy cookies to help us to identify how users navigate to and around our website and to enable some of the features within the site that may be beneficial to you (for example, language preferences, or print page features). These are essential for delivering an effective online service. These are known as “First Party” cookies.

Detailed Categorization of Cookies

To enhance transparency, we categorize cookies as follows:

• Functional Cookies: Enhance the website's usability and features, such as remembering user preferences.
• Performance Cookies: Measure website performance and visitor interactions, including analytics tracking.
• Targeting and Advertising Cookies: Track user behavior to deliver relevant advertisements.
• Targeting and Advertising Cookies: Track user behavior to deliver relevant advertisements.

Performance Cookies

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site, or to collect information about how visitors use the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the site works. You can find out more about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can avoid the use of Google Analytics relating to your use of our site by downloading and installing the Browser Plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB.

The performance cookies are listed below:

Information on Google Analytics Cookies and Other Third-Party Cookies

In addition to Google Analytics, our site may use other third-party cookies for functionality, analytics, or advertising. We ensure that third-party providers comply with GDPR regulations and provide links to their respective privacy policies.

User Guidance on Managing Cookies

We offer an on-site cookie management tool that allows users to adjust their preferences after initial consent. Users can withdraw their consent at any time through a visible "Manage Cookies" link or button.

Compliance with GDPR and ePrivacy Directive

We process cookies under the legal basis of user consent as per Article 6 of GDPR and comply with relevant data protection laws, including the EU ePrivacy Directive. Local regulations may apply depending on the user’s jurisdiction.

Notification of Changes to the Policy

Users willbe notified of significant changes to this Cookies Policy through emailnotifications, website banners, or similar mechanisms.

Cookie Retention and Expiry Details

We provide retention periods for all cookies, including third-party cookies, and explain why specific durations are chosen.

Cookie Policy Localization

This policy is adapted for compliance with regional data protection regulations, such as the California Consumer Privacy Act (CCPA) for U.S. users. Additional localization may apply to other jurisdictions where necessary.

How to Reject Cookies

Ifyou don’t want to receive cookies, you can alter your browser settings. Theprocedure for doing so varies from one browser application to another. If youwish to reject cookies from our site but accept those from others, you maychoose the option in your browser settings to receive a notice before a cookieis stored on your device.

For further details, please consult the following: https://www.allaboutcookies.org/manage-cookies/ and http://www.youronlinechoices.com/.

Bydisabling cookies, you may be prevented from accessing some features of oursite or certain content or functionality may not be available.